Branding, by its very nature, paves the way, if it is implemented incorrectly, it will cause irreparable damage.

Purpose of branding:

To be seen among competitors
To be selected as maximum
In order to have maximum productivity in marketing, branding must be done in its best form
Remember a good brand when you choose what you had in mind on a shelf in a store without paying attention to other names and brands.
Or where you wanted and bought a product regardless of the high price.